I’ve had a number of people ask AdWords related questions through the email list. I realized it would be a shame to only share the answer with one person – and who knows – you might have the same question! This is posted verbatim from my email.
So you just got your first AdWords client. Or your 10th. Or 100th. Or maybe you’re running your own AdWords account for your business. Now you need to know how to do keyword research for PPC to properly target ads to bring in the right customers in the language they are using to search for products … Read This Post
Paid search keyword match types always seem to trip up many new AdWords advertisers – even many experienced advertisers. I’ve even helped a number of people who didn’t realize they exist. Read on to learn what to watch out for when it comes to AdWords match types and recommendations to help you make the right choice … Read This Post
Check out the article I wrote explaining PPC for beginners: What is PPC and Why Do I Need It? I speak with a lot of people who don’t know the first thing about paid search advertising. Sometimes it helps to start with the basics: PPC vs SEO Where do the ads show up? What companies are … Read This Post
Hey there! I just added 2 new AdWords resources that should help those of you just getting started or wanting to take your abilities to the next level. PPC Resource List The first one that has been up for a couple days is the PPC Resource List. It contains links to my favorite tools and … Read This Post