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16 AdWords Default Settings That Are Costing Your Business Money

AdWords is amazing for getting leads and sales for almost any business, but there are many important settings to watch out for.
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March 10, 2018 by Sean Martin Leave a Comment

Improving CRO With User-Centric Psychology (Understanding What Makes People Tick)

Improving CRO With User-Centric Psychology (Understanding What Makes People Tick)

Optimizing your PPC advertising campaigns takes a combination of getting people to click on your ads and getting them to convert once they reach your landing page. However, there is a fundamental difference between step one and step two of the process. Essentially, the difference is who you are trying to impress. Where the first … Read This Post

Filed Under: General

September 17, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 016: Estate Planning Attorney

PIP 016: Estate Planning Attorney

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In episode 16, we look at the keyword estate planning attorney. Search volume is 5,400 searches per month with an average cost per click of $14.75. All of the results I got were local to the Denver and front-range area of Colorado. Search & Top AdWords Ads Estate Planning Attorney Landing Pages Law Offices of … Read This Post

Filed Under: AdWords, Podcast

August 18, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 015: Best Website Hosting

PIP 015: Best Website Hosting

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In episode 15, we look at the keyword best website hosting. The first 2 are listing/review sites that are owned by Endurance International Group that owns all the brands listed on those sites. Check out this Wikipedia article on EIG to see all the companies they own. Deal Mentioned Dreamhost $25 Off (I do get a commission applied … Read This Post

Filed Under: AdWords, Podcast

August 11, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 014: Appointment Scheduling Software

PIP 014: Appointment Scheduling Software

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In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned SEMRush (sign up for a free trial) Search & Top AdWords Ads Appointment Scheduling Software Landing Pages QNomy Duoserve ScheduFlow Mindbody AdvancedMD Transcript Automated By … Read This Post

Filed Under: AdWords, Podcast

July 12, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 013: How To Set Up Lead & Call Conversion Tracking In AdWords

PIP 013: How To Set Up Lead & Call Conversion Tracking In AdWords

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In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works. Show notes are at www.paidinsights.com/13. Links Mentioned CallRail Case Study AdWords Conversion Tracking Article (how to set up and analyze, with screenshots) Transcript Automated By Google … Read This Post

Filed Under: AdWords, Podcast

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PIP 002: 16 AdWords Settings To Avoid (Part 2)

PIP 002: 16 AdWords Settings To Avoid (Part 2)

Do Load Times Affect Conversion Rates?

Do Load Times Affect Conversion Rates?

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