What Are Structured Snippet Extensions? Structured snippet extensions are one of the newer (although not the newest) ad extensions for AdWords. They allow you to highlight a list of various headers (basically different categories). Currently, the choices for headers are: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Models Neighborhoods Service catalog Shows … Read This Post
I recently gave a presentation on PPC Sales Funnels where I focused on how, with just a few relatively inexpensive keywords, you can get amazing results with AdWords. That just means explaining the process from: keyword -> ad -> landing page -> sale I talk about: Digital marketing vs traditional (hint: traditional is on the … Read This Post
Conversion tracking in AdWords is one of the most important features in order to understand how (and if) your ad spend is working (ie. Getting a positive ROI). You can track forms filled out, sales and even more advanced metrics like 3+ pageviews and phone calls. There are a few different ways to set these … Read This Post
Have you wondered why your AdWords ads aren’t showing when you do a search for your own keywords? I don’t recommend you search for your own ads as this will increase the number of impressions and when you don’t click the ad – which you most definitely shouldn’t, this will cost you money! – your … Read This Post
Negative keywords are one of the most important, yet underlooked, settings in AdWords. They allow you to exclude your ads from showing up for similar, but unrelated, searches. They are considered one of the keyword match types, but they match differently than their regular counterparts. I’ve used this example before but I think it illustrates the … Read This Post