Check out the article I wrote explaining PPC for beginners:
What is PPC and Why Do I Need It?
I speak with a lot of people who don’t know the first thing about paid search advertising. Sometimes it helps to start with the basics:
- PPC vs SEO
- Where do the ads show up?
- What companies are involved?
- How can it help me?
- Why do I need it?
This is the first in a series of articles so I will elaborate over time (and try to address the rest of those acronyms!)
What do you think? Would this help someone you know?