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August 23, 2018 by Ross Winn

23 PPC Ad Spy Tools You Need To Steal Your Competitors Success

23 PPC Ad Spy Tools You Need To Steal Your Competitors Success

There’s a good chance your competitors have found some great keywords, display ads and social ads that are making them a lot of money. Wouldn’t it be great if you could figure out what is working for them and improve upon their success? Well, you can. Want to save some time? My favorite spy tool … Read This Post

Filed Under: AdWords, Bing Ads, Facebook Ads, General

November 10, 2015 by Ross Winn

How To Do Keyword Research For PPC (Most People Miss Step 1)

How To Do Keyword Research For PPC (Most People Miss Step 1)

So you just got your first AdWords client. Or your 10th. Or 100th. Or maybe you’re running your own AdWords account for your business. Now you need to know how to do keyword research for PPC to properly target ads to bring in the right customers in the language they are using to search for products … Read This Post

Filed Under: AdWords, Bing Ads

September 7, 2015 by Ross Winn

AdWords Keyword Match Types: What You Need To Know

AdWords Keyword Match Types: What You Need To Know

Paid search keyword match types always seem to trip up many new AdWords advertisers – even many experienced advertisers. I’ve even helped a number of people who didn’t realize they exist. Read on to learn what to watch out for when it comes to AdWords match types and recommendations to help you make the right choice … Read This Post

Filed Under: AdWords, Bing Ads

August 31, 2015 by Ross Winn

What Is PPC?

What Is PPC?

Check out the article I wrote explaining PPC for beginners: What is PPC and Why Do I Need It? I speak with a lot of people who don’t know the first thing about paid search advertising. Sometimes it helps to start with the basics: PPC vs SEO Where do the ads show up? What companies are … Read This Post

Filed Under: AdWords, Bing Ads, Facebook Ads

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