Paid Insights Podcast: AdWords & PPC Podcast

The Paid Insights Podcast is a PPC & AdWords Podcast where we analyze other company's ad campaigns so you can know what to do - and what not to do - for your business.
Plus the occasional special guest from other digital marketing experts!

Podcast Format

I do a search on Google and critique the top AdWords ads (above the organic results) for several things, including:

Do they use Extended Text Ads (2 headlines)?
Is there a call to action?
Do they mention features & benefits?
Do they use ad extensions?
Does the ad match the search?

Next, I obtain the landing page URL without clicking on the ad (I don't want the advertiser to pay for me to do a podcast). I analyze the landing page for many things. Some of them are:

Does the offer match the ad?
Is it well designed?
Is the copy similar to the ad?
Is it clear what to do next?
Are there minimal options?
Is it mobile-friendly or responsive?
Does the form ask for too much info? Is it self-contained?

If you have any suggestions for searches I should do or improvements to the format, I'd love to hear!

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April 15, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 011: Luxury Garden Furniture UK

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For episode 11, I searched for luxury garden furniture uk. Search & Top AdWords Ads Luxury Garden Furniture UK Landing Pages Bridgman Garden Furniture patioboutique.com Houseology Garden Furniture GreatGatherings Outdoor Furniture Transcript Automated By Google [0:00] And welcome to episode 11 of the paid insights podcast for we analyze and deconstruct other companies ad campaign so you can … Read This Post

April 3, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 010: ESA Vests

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In episode 10 we look at the search for esa vests. ESA stands for Emotional Support Animal and the most common support animal is a dog. Feel free to learn more about the benefits and laws of emotional support dogs. Search & Top AdWords Ads Landing Pages United States Dog Registry Chewy (“esa harness” search) Working Service … Read This Post

March 30, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 009: Podcast Hosting

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Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. Sign up here. Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .mp3 files and there are many different companies that specialize in hosting podcasts and providing an RSS feed … Read This Post

March 27, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 008: Boxing Franchise

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In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20. Here’s the search: Here’s the landing pages: 9Round Franchising Landing Page Title Boxing Landing Page Express Franchising FranchiseClique Boxing Franchise Landing Page Transcript … Read This Post

February 1, 2017 by Ross Kaplan-Winn Leave a Comment

PIP 007: Drywall Repair San Diego

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In the 7th episode, we take a look at the keyword drywall repair san diego. This search was dominated by large lead resellers. I did this search from Colorado, but it’s not uncommon to look for this type of work for your parent, brother, sister, child, etc. in another state or city. Here’s the search and … Read This Post