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Paid Insights Podcast: AdWords & PPC Podcast

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The Paid Insights Podcast is a PPC & AdWords Podcast where we analyze other company's ad campaigns so you can know what to do - and what not to do - for your business.

Plus the occasional special guest from other digital marketing experts!

Podcast Format

I do a search on Google and critique the top AdWords ads (above the organic results) for several things, including:

  • Do they use Extended Text Ads (2 headlines)?
  • Is there a call to action?
  • Do they mention features & benefits?
  • Do they use ad extensions?
  • Does the ad match the search?

Next, I obtain the landing page URL without clicking on the ad (I don't want the advertiser to pay for me to do a podcast). I analyze the landing page for many things. Some of them are:

  • Does the offer match the ad?
  • Is it well designed?
  • Is the copy similar to the ad?
  • Is it clear what to do next?
  • Are there minimal options?
  • Is it mobile-friendly or responsive?
  • Does the form ask for too much info? Is it self-contained?

If you have any suggestions for searches I should do or improvements to the format, I'd love to hear!

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