In the 6th episode, we take a look at the keyword denver tire storage. This is an interesting industry that looks to make some room in your apartment or garage by allowing you to store your tires offsite. Several companies offer pickup and delivery for your tires – even from the tire shop – which makes … Read This Post
Paid Insights Podcast: AdWords & PPC Podcast
The Paid Insights Podcast is a PPC & AdWords Podcast where we analyze other company's ad campaigns so you can know what to do - and what not to do - for your business.
Plus the occasional special guest from other digital marketing experts!
I do a search on Google and critique the top AdWords ads (above the organic results) for several things, including:
- Do they use Extended Text Ads (2 headlines)?
- Is there a call to action?
- Do they mention features & benefits?
- Do they use ad extensions?
- Does the ad match the search?
Next, I obtain the landing page URL without clicking on the ad (I don't want the advertiser to pay for me to do a podcast). I analyze the landing page for many things. Some of them are:
- Does the offer match the ad?
- Is it well designed?
- Is the copy similar to the ad?
- Is it clear what to do next?
- Are there minimal options?
- Is it mobile-friendly or responsive?
- Does the form ask for too much info? Is it self-contained?
If you have any suggestions for searches I should do or improvements to the format, I'd love to hear!
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In the 5th episode, we analyze the keyword phrase renters insurance. This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15. Here’s the search and the top 4 ads: Extensions Seen: Callouts Reviews Sitelinks Seller Ratings (star rating) Here are the landing pages: Geico Renters Insurance … Read This Post
This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC … Read This Post
In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: Ad Creation Be sure to create at least 2 ads per ad group. Broad Match Keywords Avoid these for the most part. I recommend you learn more about the different keyword match types. … Read This Post
In the 2nd episode, we continue with the AdWords default settings to avoid. We cover #8 through #12 of the guide: Ad Rotation Networks Automatic Bidding Mobile Bid Adjustments Delivery Method Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use … Read This Post