In episode 15, we look at the keyword best website hosting. The first 2 are listing/review sites that are owned by Endurance International Group that owns all the brands listed on those sites. Check out this Wikipedia article on EIG to see all the companies they own. Deal Mentioned Dreamhost $25 Off (I do get a commission applied … Read This Post
Paid Insights Podcast: AdWords & PPC Podcast
The Paid Insights Podcast is a PPC & AdWords Podcast where we analyze other company's ad campaigns so you can know what to do - and what not to do - for your business.
Plus the occasional special guest from other digital marketing experts!
I do a search on Google and critique the top AdWords ads (above the organic results) for several things, including:
- Do they use Extended Text Ads (2 headlines)?
- Is there a call to action?
- Do they mention features & benefits?
- Do they use ad extensions?
- Does the ad match the search?
Next, I obtain the landing page URL without clicking on the ad (I don't want the advertiser to pay for me to do a podcast). I analyze the landing page for many things. Some of them are:
- Does the offer match the ad?
- Is it well designed?
- Is the copy similar to the ad?
- Is it clear what to do next?
- Are there minimal options?
- Is it mobile-friendly or responsive?
- Does the form ask for too much info? Is it self-contained?
If you have any suggestions for searches I should do or improvements to the format, I'd love to hear!
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P.S. Want to start your own podcast? Check out these podcast starter kit suggestions.
PIP 016: Estate Planning Attorney
In episode 16, we look at the keyword estate planning attorney. Search volume is 5,400 searches per month with an average cost per click of $14.75. All of the results I got were local to the Denver and front-range area of Colorado. Search & Top AdWords Ads Estate Planning Attorney Landing Pages Law Offices of … Read This Post
PIP 014: Appointment Scheduling Software
In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned SEMRush (sign up for a free trial) Search & Top AdWords Ads Appointment Scheduling Software Landing Pages QNomy Duoserve ScheduFlow Mindbody AdvancedMD Transcript Automated By … Read This Post
PIP 013: How To Set Up Lead & Call Conversion Tracking In AdWords
In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works. Show notes are at www.paidinsights.com/13. Links Mentioned CallRail Case Study AdWords Conversion Tracking Article (how to set up and analyze, with screenshots) Transcript Automated By Google … Read This Post
PIP 012: Stock Trading Apps
For episode 12, I searched for stock trading apps. What I was originally thinking when searching was a something like the Robinhood App (iTunes store) but that’s not what showed up so we have to go with the advertisers that did. If you’re interested, check out this awesome review of the Robinhood app to learn more … Read This Post
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