So you just got your first AdWords client. Or your 10th. Or 100th. Or maybe you’re running your own AdWords account for your business. Now you need to know how to do keyword research for PPC to properly target ads to bring in the right customers in the language they are using to search for products … Read This Post
We know that site speed and load times affect your SEO ranking, but have you thought about how they can hurt (or help) your conversion rates? Walmart saw a 2% increase in conversions for every second. Check out the website speed category from this list of WordPress plugins for bloggers and podcasters for easy ways to … Read This Post
Paid search keyword match types always seem to trip up many new AdWords advertisers – even many experienced advertisers. I’ve even helped a number of people who didn’t realize they exist. Read on to learn what to watch out for when it comes to AdWords match types and recommendations to help you make the right choice … Read This Post
Check out the article I wrote explaining PPC for beginners: What is PPC and Why Do I Need It? I speak with a lot of people who don’t know the first thing about paid search advertising. Sometimes it helps to start with the basics: PPC vs SEO Where do the ads show up? What companies are … Read This Post
Hey there! I just added 2 new AdWords resources that should help those of you just getting started or wanting to take your abilities to the next level. PPC Resource List The first one that has been up for a couple days is the PPC Resource List. It contains links to my favorite tools and … Read This Post