You don’t have to spend a lot to have success with AdWords. For this case study, the client only spent $260 / month for 2 months. Sure they will likely spend more now that they see how well it works, but I just wanted to show that AdWords isn’t “expensive” if you launch your ad … Read This Post
Why Advertising On Facebook Is A Must Facebook is the largest social network in the world, hosting just over 1.13 billion daily active users and just over 1.7 billion monthly active users. For marketers who want to reach their audience in a meaningful way, ignoring Facebook is no longer an option. Roughly 1 out of … Read This Post
A Short Background On Why I Switched From MailChimp To ConvertKit Before we dive into the ConvertKit review on why you should be using ConvertKit over MailChimp (or Aweber) for your email marketing platform, let me quickly tell you how I got here: Like most people, I started collecting emails using MailChimp (coupled with SumoMe) as my email … Read This Post
What Are Structured Snippet Extensions? Structured snippet extensions are one of the newer (although not the newest) ad extensions for AdWords. They allow you to highlight a list of various headers (basically different categories). Currently, the choices for headers are: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Models Neighborhoods Service catalog Shows … Read This Post
I recently gave a presentation on PPC Sales Funnels where I focused on how, with just a few relatively inexpensive keywords, you can get amazing results with AdWords. That just means explaining the process from: keyword -> ad -> landing page -> sale I talk about: Digital marketing vs traditional (hint: traditional is on the … Read This Post