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AdWords Ad Extensions

Ad Extensions will make your ad larger, raise click-through rates (CTR) and can lead to lower cost-per-click (CPC) and higher conversion rate.

Each post will talk about a specific ad extension.

January 11, 2017 by Ross Winn

PIP 001: 16 AdWords Settings To Avoid (Part 1)

PIP 001: 16 AdWords Settings To Avoid (Part 1)

Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: Campaign Type Avoid the default setting here Campaign Sub-type Avoid the default here too – you miss out on: Location Settings Target … Read This Post

Filed Under: Ad Extensions, AdWords, Podcast

August 8, 2016 by Ross Winn

How To Set Up Structured Snippet Extensions In AdWords

How To Set Up Structured Snippet Extensions In AdWords

What Are Structured Snippet Extensions? Structured snippet extensions are one of the newer (although not the newest) ad extensions for AdWords. They allow you to highlight a list of various headers (basically different categories). Currently, the choices for headers are: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Models Neighborhoods Service catalog Shows … Read This Post

Filed Under: Ad Extensions, AdWords

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Paid Insights Podcast Episode 12: Stock Trading Apps

PIP 012: Stock Trading Apps

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Improving CRO With User-Centric Psychology (Understanding What Makes People Tick)

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