Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: Campaign Type Avoid the default setting here Campaign Sub-type Avoid the default here too – you miss out on: Location Settings Target … Read This Post
AdWords Ad Extensions
Ad Extensions will make your ad larger, raise click-through rates (CTR) and can lead to lower cost-per-click (CPC) and higher conversion rate.
Each post will talk about a specific ad extension.
How To Set Up Structured Snippet Extensions In AdWords
What Are Structured Snippet Extensions? Structured snippet extensions are one of the newer (although not the newest) ad extensions for AdWords. They allow you to highlight a list of various headers (basically different categories). Currently, the choices for headers are: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Models Neighborhoods Service catalog Shows … Read This Post