Learn Google Analytics

Google Analytics and Google AdWords are like peanut butter and jelly - they just have to go together.

They can both integrate with each other:

You can see bounce rates, time on site and more in AdWords
You can see your AdWords campaign data in Analytics
You can use your Analytics Goals (conversions) in AdWords

The articles below might talk about AdWords and Analytics - or just about Google Analytics.

April 2, 2016 by Ross Winn

How To Set Up AdWords Conversion Tracking & Analyze Your Performance

Conversion tracking in AdWords is one of the most important features in order to understand how (and if) your ad spend is working (ie. Getting a positive ROI). You can track forms filled out, sales and even more advanced metrics like 3+ pageviews and phone calls. There are a few different ways to set these … Read This Post