In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid:
- Ad Creation
- Be sure to create at least 2 ads per ad group.
- Broad Match Keywords
- Avoid these for the most part. I recommend you learn more about the different keyword match types.
- Modified Broad Match Keywords
- Much more useful than regular broad match. They’re more like a combination of broad and exact match.
- Negative Keywords
- I mention the negative keyword list. Grab a copy so you can exclude unrelated searches right away.
Book Mentioned: #AskGaryVee
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