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January 11, 2017 by Ross Winn

PIP 004: Interview With Johnathan Dane Of KlientBoost

PIP 004: Interview With Johnathan Dane Of KlientBoost

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.

Here’s a highlight of the things we covered:

  • How Johnathan Dane got his start in PPC (it starts with craigslist)
  • Common mistakes with AdWords / Landing Pages
    • Not focusing on the important metrics: close rate, conversion rate, revenue
    • Not tracking revenue & sales
  • Iceberg Effect (and why SKAGs are crucial)
  • Why you need to balance lead volume vs lead cost for the highest amount of revenue
  • Should beginners use Single Keyword Ad Groups (SKAGs)?
  • Why higher consideration searches do better using the homepage as a landing page
  • Why certifications are crap (see DMI article below)
  • How to get started with AdWords
    • Learn by doing if possible, if not, learn by reading
  • Why you should focus on the macro things first
  • Why you should use multi-step landing pages
  • Why you need to match your offer to the traffic temperature
  • Tips for dealing with slow clients
  • Why KlientBoost doesn’t use bidding platforms
  • Switzerland having a minimum income for humans (don’t ask)
  • Robots taking over our jobs?
  • Missing features in AdWords or Facebook Ads?
    • Target individually (1 person)
  • Snapchat Ads
  • Estonia

Notable Quotes:

Be a problem solver first.

What can I do to bring value in a progressive manner?

Connect with Johnathan & KlientBoost:

  • KlientBoost.com (that’s with a K)
  • @johnathandane
  • @klientboost

Links mentioned:

  • 11 Things Everyone Gets Wrong In Their Digital Marketing Career – Digital Marketing Institute

  • Unbounce Conference Presentation By Johnathan

  • Keyword Search Intent

Tools Mentioned:

  • AdWords Editor
  • Unbounce
  • Hotjar
  • VWO

Filed Under: AdWords, Facebook Ads, Podcast

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