In the 5th episode, we analyze the keyword phrase renters insurance. This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15. Here’s the search and the top 4 ads: Extensions Seen: Callouts Reviews Sitelinks Seller Ratings (star rating) Here are the landing pages: Geico Renters Insurance … Read This Post
This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC … Read This Post
In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: Ad Creation Be sure to create at least 2 ads per ad group. Broad Match Keywords Avoid these for the most part. I recommend you learn more about the different keyword match types. … Read This Post
In the 2nd episode, we continue with the AdWords default settings to avoid. We cover #8 through #12 of the guide: Ad Rotation Networks Automatic Bidding Mobile Bid Adjustments Delivery Method Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use … Read This Post
Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: Campaign Type Avoid the default setting here Campaign Sub-type Avoid the default here too – you miss out on: Location Settings Target … Read This Post