For episode 12, I searched for stock trading apps. What I was originally thinking when searching was a something like the Robinhood App (iTunes store) but that’s not what showed up so we have to go with the advertisers that did. If you’re interested, check out this awesome review of the Robinhood app to learn more about it.
Search & Top AdWords Ads
Stock Trading Apps Landing Pages
Automated By Google
[0:00] Hey in Welcome 2 episode 12 of the paid inside podcast where we analyzed and deconstruct other companies ad campaigns so you can learn what to do and what not to do.
[0:22] Hey guys and welcome back to the podcast I have a quick announcement.
A couple spots have opened up for ongoing AdWords management I just do a couple clients at a time so I can give them kind of awesome service and value and then focus on the other stuff that I’m doing as well so,
if you are interested in getting an awesome Roy on.
On your PPC spend just head on over to paid insights click the hire me button and they’ll be a short form,
that you’ll fill out give a couple details on budget and kind of your website and everything and then we can count to get the conversation started from there so I hope to hear from you if that is something you are interested in and now we can get,
on the episode
I ride for this episode we are looking at the keyword stock trading apps,
so I got that into Google and the top three ads I got were from well-known companies I’ll see we’ll start with the top one is Scottrade then TD Ameritrade an E-Trade.
Which is to be expected but what,
didn’t happen was nothing talks about at least the first Lance hear nothing talks about apps or does there’s an option in AdWords where you can you can add a download.
[1:53] Download your app kind of like add-on or extension and I don’t see that on any of these.
Either nothing mentions that so.
I would say that none of these actually are relevant to the exact search I did so.
The first one Scottrade says Scottrade official site online stocks up to 2500 when you open and fund a qualifying account see offer detail so that’s kind of cool they give you to give you free money when you.
Put a bunch of your money in there and then there’s says ranks highest in self-directed investor satisfaction from JD Power is a review extension.
[2:36] There is some ratings website service selection investment help and fees all say 9 out of 10.
There’s a local office as well in a phone number so it’s it’s kind of nice to see you can you can go in and talk to someone in person one of their agents,
and then there’s some sitelinks as well as his fees and commissions wi’chu Scottrade stock quotes and research.
And options trading till it’s nice
no option I guess that let people know that options trading is available.
So next we have TD Ameritrade this official TD ameritrade.com so there maybe they’re trying to.
[3:20] Differentiate themselves from a fake version of the site and it’s possible that that they’ve.
Had issues with those that actually now that I look all of these Say official site so maybe it’s.
[3:37] Can helps with the trust factor that you’re going to the real site not some.
Some scammer or something self the TD Ameritrade one says Dependable professional guidance for almost 40 years sign up today,
so nice call the action there right in the end of the description there are also call out extensions in this one it says 24/7 customer service,
no hidden fees retirement planning and fair and objective research.
There’s also ratings from Freddy Ameritrade as well for website service selection investment help and fees.
And then that’s it for that ad so no sitelinks showed up or reviews at least in this search that I did.
Not awful the 40 years kind of shows that they’ve been around and you know are trustworthy company no hidden fees scrape.
Great thing to highlight because they’re there are lots of hidden fees with banks and stock trading,
industry I guess I could say and then
lastly is E-Trade says official site same E-Trade new low cost.
And then it says announcing 695 online equity and options trades effective now sign up.
So that’s think they’re highlighting a lower price and they previously had some reason I’m thinking it was it was 9.
999 or something before so maybe they lowered their,
their prices is has no service fees educational resources 24/7 support,
and top-rated mobile app so there’s there’s the first mention of a nap and in any of these ads and that was are all call out extensions there and then there’s a structured snippet extension so first one.
[5:40] I’ve seen from these ads says Services brokerage retirement savings plans Corporate Services E-Trade Pro IRA,
Roth IRA 401K so they actually sit quite a bit and it actually has the ellipses to show there still more so lots of lots of services from E-Trade and then.
There are sitelinks for this bottom one.
Does trading Platforms in tools tipranks new to E-Trade get more E-Trade and full set of tools so.
I think that one just has to win because it mentions at top-rated mobile app and I search for stock trading apps but overall none of them none of them were focused on the,
the app portion at all in and really what I was thinking when I searched was some of these new apps that.
[6:37] I’ll highlight a little bit later in the episode
I also want to remind you that you can go to,
paid insights. Com / 12 that’s a paid insights.com 1/2 to get to the show notes for this episode,
and check out the screenshot of the search and then some links to the landing pages for all three of these ads as well now let’s take a look at,
the landing pages so we will begin with the Scottrade landing page.
And then we’ll go to TD Ameritrade and then eat trade soap,
I know they’re not really relevant to stock trading apps but will go through them and.
[7:27] See see what we think so Scottrade,
right away it looks like it is a special landing page for PPC traffic there’s an LP in the URL and it looks pretty strip down,
there are buttons of the tops is open a new account and fund an existing account
for kind of immediate calls to action if.
Now people might click an ad and already,
parent account this one away to login so no way that that makes sense to have the fund an account there
and headline is get to know the new Scottrade so that actual reminds me of,
what you trade was talking about with their new platformer new pricing so it seems like these companies are trying to,
show their Reinventing themselves
and it’s an hour trading investing Solutions are broader than ever before,
and some more details kind of about having local investment consultants and,
does qualify for a cash bonus when you find an account today which does align with,
that $2,500 bonus that was mentioned in the ads that’s actually good to see and then we go down a little bit and it says Sarah’s moment it’s got a picture of a woman in her.
[8:50] 50s 60s I guess I would say kind of well-dressed so works like that, they’re their target market they’re going after.
Total little bits of Sarah knew she made the right choice so they’re trying to really speak to you and your client and does investing trading retirement your moment is now so I think this all ties in with the recurrent.
Marketing count of campaign and in language they’re using right now and they say they have a listing,
just pull that of different cash bonuses so anywhere from $100 to $2,500 cash bonus depending on how much you.
A deposit so if you deposit a million plus you get $2,500 if you deposit.
25000 you get 110 go through that some buttons to open a new account and enroll an existing account again
so it does look like the bonus applies to existing.
Existing accounts as long as you make one of those deposits and then as you go down it says that you see you see Sarah again with under the investing section but then there’s,
there’s some other images for trading and retirement so I think it’s there other kind of other,
avatars that represent their target market.
[10:20] So let’s keep going on the page that let’s work together some more calls to action here at the bottom open a new account fund or give us a call so they only put the to give us a call one at the bottom,
but it kind of if you’re just got to this point and you know you needed a little helper you want to talk to someone it’s great to see that option and I know that.
sort of older other demographic loves to loves to call people younger one not so much so overall I think it’s great it’s straight to the point and you know they give you bonuses to kind of help you make that.
[11:01] Step a little easier lower your resistance so let’s move on to TD Ameritrade and
Wheel Inn on the white TD Ameritrade,
right away it’s I would say it’s a little overwhelming there’s it’s a full navigation it’s not a custom landing page navigation on the left bread crumbs and then there’s a keyword search,
an ID kind of login section,
it’s not hidden at all so there’s like three form filled the top and then a bunch of navigation and video so this is investing built around you and,
the first button you see besides login is open a new account so actually I want to highlight something here and.
[11:56] Their colors are green white and black basically so the
the TV background in their logo is green.
And then the login button is green and open a new account slizzer, that the called actions at the top of the page.
And then the open a new account button is that exact same green so it doesn’t look any different from the login.
The color what you want to do is your main especially if you have multiple calls action and one is more important like if you really want to drive people to open a new account versus login you want to use a,
a different color than is in your entire color scheme so orange or blue or red or something that would really make that stand out would be a much better choice for that,
open a new account button.
And you’ll see this on you’ll see this on a lot of web sites but just something to keep an eye out for when you’re.
You’re looking at that I wouldn’t worry too much about what color it is or you know try to don’t don’t split test button colors but.
You do want it to be,
different from everything else on the page so if we go down there is 800 number they’re available 24/7,
my email and it said either they’re here for you.
[13:29] Powerful tools so overall it’s kind of nicely designed nice easy to read.
[13:39] Can a nice larger text and lots of white space so I like like all that and at the bottom there’s a some basic,
stock ticker for the Dow NASDAQ and S&P 500 and then open a new account in that green as well as kind of static at the bottom of the page so it’s kind of cool little little different and there’s a little minus button so you can,
actually shrink that down to be a little smaller as well so not,
not agree page for a landing page but,
well-designed I would just fix that that button and they would.
Probably see an increase in in conversions let’s move on to E-Trade remember this is the only one that mentioned an app so let’s see if they mention it on.
we get to the pricing and rates page for the landing page which is little.
Turn on little weird so it says we don’t believe in holding back on information especially on pricing get the answers you’re looking for.
Open an account is
see it’s it’s in purple which is kind of.
Main color or Accent on this page but if you if you go to the show notes you’ll see that it.
It stands a little more because they don’t use it any anywhere else in and such a kind of bold manner so.
[15:16] Check it out but.
When is Page there is overview transaction pricing margin rates other fees and Arcana little anchor links that dropped you down further down the page but it’s kind of weird page 2.
[15:32] Bring you to from an from an ad it’s not doesn’t speak to their features and benefits is all it’s all just pricing so I feel like this is likely a mistake or someone,
someone messed up maybe they need to continue to hire me to take over but it’s you know it’s it’s not designed to be.
The prettiest page is the table with a bunch of bunch of pricing and
that’s about it so,
nothing about apps it says open an account but I think that’s kind of a global thing in there and their navigation so,
the raps of prep to the landing pages for stock trading apps so if your member earlier I mentioned that I was actually looking for something like the Robinhood app and that’s,
an app that you download and you can do all your stock trading,
registrate from the app and kind of real simple weight I can get people introduced to the stock market.
As far as I know it’s fairly freely basic but I will link up a review and Link 2,
it on the iTunes Store in the show note so if you want to check out what I was originally thinking when searching just head over to the show notes paid insights. Com / 12.
[16:54] Turn our wrap up with a reminder that.
Ratings and reviews on iTunes help other people find the show so if you.
Have a second head over on over iTunes and leave a rating and review that would be,
awesome and also want to remind you about the AdWords management spots that have opened up so if that is something you’re interested in,
just head on over to Pete insights. Calm and fill out the form.
We can go from there otherwise thank you so much for listening and keep an eye out.