Optimizing your PPC advertising campaigns takes a combination of getting people to click on your ads and getting them to convert once they reach your landing page. However, there is a fundamental difference between step one and step two of the process. Essentially, the difference is who you are trying to impress. Where the first … Read This Post
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About Sean Martin
I am a Content Marketing Manager at Directive Consulting, a digital marketing agency in Southern California. We specialize in integrating SEO, PPC, Social, and Content into our online marketing campaigns. Check out my posts on the DC blog to see how we are innovating and changing the game.