Conversion tracking in AdWords is one of the most important features in order to understand how (and if) your ad spend is working (ie. Getting a positive ROI). You can track forms filled out, sales and even more advanced metrics like 3+ pageviews and phone calls. There are a few different ways to set these … Read This Post
Have you wondered why your AdWords ads aren’t showing when you do a search for your own keywords? I don’t recommend you search for your own ads as this will increase the number of impressions and when you don’t click the ad – which you most definitely shouldn’t, this will cost you money! – your … Read This Post
Negative keywords are one of the most important, yet underlooked, settings in AdWords. They allow you to exclude your ads from showing up for similar, but unrelated, searches. They are considered one of the keyword match types, but they match differently than their regular counterparts. I’ve used this example before but I think it illustrates the … Read This Post
I’ve had a number of people ask AdWords related questions through the email list. I realized it would be a shame to only share the answer with one person – and who knows – you might have the same question! This is posted verbatim from my email.
So you just got your first AdWords client. Or your 10th. Or 100th. Or maybe you’re running your own AdWords account for your business. Now you need to know how to do keyword research for PPC to properly target ads to bring in the right customers in the language they are using to search for products … Read This Post