Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: Campaign Type Avoid the default setting here Campaign Sub-type Avoid the default here too – you miss out on: Location Settings Target … Read This Post
AdWords Ad Extensions
Ad Extensions will make your ad larger, raise click-through rates (CTR) and can lead to lower cost-per-click (CPC) and higher conversion rate.
Each post will talk about a specific ad extension.
What Are Structured Snippet Extensions? Structured snippet extensions are one of the newer (although not the newest) ad extensions for AdWords. They allow you to highlight a list of various headers (basically different categories). Currently, the choices for headers are: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Models Neighborhoods Service catalog Shows … Read This Post