Paid Insights

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PIP 001: 16 AdWords Settings To Avoid (Part 1)

PIP 001: 16 AdWords Settings To Avoid (Part 1)

Welcome to the Paid Insights Podcast.

I’m glad you’re here.

In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns:

  • Campaign Type
    • Avoid the default setting here
  • Campaign Sub-type
    • Avoid the default here too – you miss out on:
      • Location Settings
        • Target people in the geographic area that best fits your business.
        • Are they nearby? Looking to visit? Searching from work?
      • Ad Scheduling
        • Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works.
      • Ad Extensionsadwords ad extension tab
        • These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click.
        • Calloutschewy callout extensions
        • Reviewssquirrelbox review extensions
        • Structured Snippetsadwords structured snippet extension example

    Download The 16 Default Settings You Need To Avoid

    Grab the full guide to help you avoid these costly mistakes
    so you can use AdWords to get you new customers as fast as possible..

    Send Me The Guide

    You can also watch the YouTube video that covers the first 7 as well: