In episode 15, we look at the keyword best website hosting. The first 2 are listing/review sites that are owned by Endurance International Group that owns all the brands listed on those sites. Check out this Wikipedia article on EIG to see all the companies they own. Deal Mentioned Dreamhost $25 Off (I do get a commission applied … Read This Post
Paid Insights Podcast: AdWords & PPC Podcast
The Paid Insights Podcast is a PPC & AdWords Podcast where we analyze other company's ad campaigns so you can know what to do - and what not to do - for your business.
Plus the occasional special guest from other digital marketing experts!
I do a search on Google and critique the top AdWords ads (above the organic results) for several things, including:
- Do they use Extended Text Ads (2 headlines)?
- Is there a call to action?
- Do they mention features & benefits?
- Do they use ad extensions?
- Does the ad match the search?
Next, I obtain the landing page URL without clicking on the ad (I don't want the advertiser to pay for me to do a podcast). I analyze the landing page for many things. Some of them are:
- Does the offer match the ad?
- Is it well designed?
- Is the copy similar to the ad?
- Is it clear what to do next?
- Are there minimal options?
- Is it mobile-friendly or responsive?
- Does the form ask for too much info? Is it self-contained?
If you have any suggestions for searches I should do or improvements to the format, I'd love to hear!
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P.S. Want to start your own podcast? Check out these podcast starter kit suggestions.
In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned SEMRush (sign up for a free trial) Search & Top AdWords Ads Appointment Scheduling Software Landing Pages QNomy Duoserve ScheduFlow Mindbody AdvancedMD Transcript Automated By … Read This Post
In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works. Show notes are at www.paidinsights.com/13. Links Mentioned CallRail Case Study AdWords Conversion Tracking Article (how to set up and analyze, with screenshots) Transcript Automated By Google … Read This Post
For episode 12, I searched for stock trading apps. What I was originally thinking when searching was a something like the Robinhood App (iTunes store) but that’s not what showed up so we have to go with the advertisers that did. If you’re interested, check out this awesome review of the Robinhood app to learn more … Read This Post
For episode 11, I searched for luxury garden furniture uk. Search & Top AdWords Ads Luxury Garden Furniture UK Landing Pages Bridgman Garden Furniture patioboutique.com Houseology Garden Furniture GreatGatherings Outdoor Furniture Transcript Automated By Google [0:00] And welcome to episode 11 of the paid insights podcast for we analyze and deconstruct other companies ad campaign so you can … Read This Post