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This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.
Here’s a highlight of the things we covered:
- How Johnathan Dane got his start in PPC (it starts with craigslist)
- Common mistakes with AdWords / Landing Pages
- Not focusing on the important metrics: close rate, conversion rate, revenue
- Not tracking revenue & sales
- Iceberg Effect (and why SKAGs are crucial)
- Why you need to balance lead volume vs lead cost for the highest amount of revenue
- Should beginners use Single Keyword Ad Groups (SKAGs)?
- Why higher consideration searches do better using the homepage as a landing page
- Why certifications are crap (see DMI article below)
- How to get started with AdWords
- Learn by doing if possible, if not, learn by reading
- Why you should focus on the macro things first
- Why you should use multi-step landing pages
- Why you need to match your offer to the traffic temperature
- Tips for dealing with slow clients
- Why KlientBoost doesn’t use bidding platforms
- Switzerland having a minimum income for humans (don’t ask)
- Robots taking over our jobs?
- Missing features in AdWords or Facebook Ads?
- Target individually (1 person)
- Snapchat Ads
- Estonia
Notable Quotes:
Be a problem solver first.
What can I do to bring value in a progressive manner?
Connect with Johnathan & KlientBoost:
- KlientBoost.com (that’s with a K)
- @johnathandane
- @klientboost
Links mentioned:
11 Things Everyone Gets Wrong In Their Digital Marketing Career – Digital Marketing Institute
- Keyword Search Intent
Tools Mentioned: