Conversion tracking in AdWords is one of the most important features in order to understand how (and if) your ad spend is working (ie. Getting a positive ROI). You can track forms filled out, sales and even more advanced metrics like 3+ pageviews and phone calls. There are a few different ways to set these … Read This Post
Learn Google Analytics
Google Analytics and Google AdWords are like peanut butter and jelly - they just have to go together.
They can both integrate with each other:
- You can see bounce rates, time on site and more in AdWords
- You can see your AdWords campaign data in Analytics
- You can use your Analytics Goals (conversions) in AdWords
The articles below might talk about AdWords and Analytics - or just about Google Analytics.